Red Sox Playoff Run a Boost to Mashpee Businesses

George Mignosa, assistant produce manager at Roche Bros. expects Red Sox peanuts to be a big seller as the playoffs begin, allowing fans to have a bit of the Fenway feeling and atmosphere at home.GEOFF SPILLANE/ENTERPRISE - George Mignosa, assistant produce manager at Roche Bros. expects Red Sox peanuts to be a big seller as the playoffs begin, allowing fans to have a bit of the Fenway feeling and atmosphere at home.

When the Boston Red Sox take to the field at Fenway Park this afternoon against the Tampa Bay Rays to open the 2013 American League Playoffs, local businesses will be rooting for the team to make an extended run all the way to the World Series.

If the Sox continue playing through late October, not only would it make fans ecstatic, but it would also extend the revenue flow of local shopkeepers and restaurateurs at a time when business tends to drop off after the summer season.

Jeffrey P. Moore, president and owner of Bobby Byrnes Management, which operates Bobby Byrne’s Pub and The Lanes Bowl & Bistro in Mashpee Commons, said that a Red Sox playoff season is definitely a boost for business. “I’ve looked at historical business figures and have noticed that we have sold a lot of beer at times when Boston teams are in the playoffs. Sports and beer seem to go hand-in-hand,” he said.

This afternoon at The Lanes will be “Red Sox Spirit Day,” which means that anyone wearing Red Sox gear will receive a $5 coupon for bowling at a future date. The Lanes will also feature limited edition $4 cocktails during Red Sox playoff games. They are “The Batter Up,” which consists of Bacardi spiced rum, Coca-Cola, and a lime; “The Golden Glove,” a concoction of Bacardi spiced rum, ginger ale, and lemon, and “The Fenway Fruit,” which combines freshly squeezed fruit and spiced rum.

Across town, at Dino’s Sports Bar, owner Constantinos (Dino) Mitrokostas said that with the Bruins starting their season, the Patriots off-and-running, and the Red Sox in the playoffs that “it’s a good time to be Dino’s Sports Bar.” He said this afternoon there will be 30 televisions—inside and outside on the deck— tuned into the game, and that there will be entertainment inside for post-game celebrations. “I hope the Sox can match the Bruins’ run. My favorite words are ‘game seven’ and ‘overtime’,” he said.

"Sports and beer seem to go hand-in-hand,” he said.

Carol A. Buccheri of Olympia Sports at South Cape Village reports the store has received new merchandise, including T-shirts, sweatshirts, hats, and blankets, since the Red Sox clinched a playoff berth, and the supply will be replenished as necessary. “The more they win, the more we will have,” she said.

Also at South Cape Village, Kevin McCafferty, manager of Roche Bros. supermarket, expects that Red Sox-branded peanuts in the shell will be in heavy demand.

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Pizza deliveries and take-out orders also see a significant upswing when the local professional sports teams are on the road to a championship. Christos Varetimos, owner of the Pizza Guyz on Route 151, said that if the Bruins Stanley Cup run last spring is any indication, he is gearing up for an onslaught of orders, as people have “Sox watching” parties at home.

For dessert, Samantha Kendall, manager of Cupcake Charlie’s at Mashpee Commons, said that there will be plenty of Red Sox cupcakes available starting today.

And, lest we forget, the Red Sox have four-legged fans as well. In addition to Red Sox leashes and collars, Hot Diggity at Mashpee Commons also has Sox dugout jackets—at $59.95—for dogs to wear as they cheer on the team this fall.

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