SAA Kira Henschel

Publisher Kira Henschel is one of three speakers in a Sandwich Arts Alliance series on “The Business of Writing.”

“The Business of Writing” is a three-part virtual series for writers and authors at all levels. Three nationally known, experienced speakers will cover essential information about marketing, legal and financial issues in regard to writing. The series will be presented September 19, September 26 and October 3 by the Literary Arts group of the Sandwich Arts Alliance.

On Saturday, September 19, from 1 to 3 PM, the first session will feature Kira Henschel discussing “30 Free Things You Can Do to Market Your Book.” Ms. Henschel is the publisher of HenschelHAUS Publishing in Milwaukee, Wisconsin. In this session she will share the many ways writers can promote their work, including how to encourage readers to market the book and write reviews for other books, in addition to using Google Alerts to discover where literary conversation is taking place.

The second session of the series takes place on Saturday, September 26, from 1 to 3 PM, with Barbara Struna discussing “Financial Considerations for Writers.” Ms. Struna is an international best-selling author and president of the Cape Cod Writers Center. She will talk about self-publishing costs and how to choose between using an agent or traditional publishing, in addition to how to price out a new book, how to calculate taxes on books sold and how to deal with bookstores.

The final session will be presented by Barbara Mende on Saturday, October 3, from 1 to 3 PM, and will focus on the “Basic Legalities of Writing.” She will cover topics including contracts, the author’s veto power over layout and cover art, and termination clauses, as well as important information about copyrights, trademarks and payment of royalties.

Register for series at Once registered, Zoom log-in information will be provided. Admission per session is $20, or you can attend all three for $55. The cost is $50 for members of the Sandwich Arts Alliance.

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