Four new businesses are coming to Main Street: an artisan eatery, a medical spa, a clothing shop, and a sushi restaurant. Three of the businesses will fill vacancies at 352 Main Street.
One of the new businesses is a restaurant called Devour Artisan Eatery.
Born and raised in Woods Hole, Aanjes Hershfield returned to Falmouth with her husband, Hollis Hershfield, about seven years ago. They have about 50 years of combined experience working in restaurants. “It’s been a long dream of ours to own a place,” Ms. Hershfield said.
Ms. Hershfield is best known around town as the leader of Brazen Belles Burlesque Troupe. “Some people will probably know me from seeing me on stage,” she said. She hopes they will stop and say hello.
With a tentative opening date in July, Devour Artisan Eatery will have light breakfast and lunch options, including sandwiches, rice bowls and salads. The restaurant is designed for takeout but will offer limited seating.
The owners plan to use their childhood experiences, growing up vegetarian and vegan, to broaden the menu. “We draw a lot of inspiration to serve all appetites from the way we grew up,” Ms. Hershfield said.
Devour’s next-door neighbor will be Story, a clothing store owned by Lisa Sue Smedberg. The shop will mix ready-to-wear clothing pieces from designers out of New York, Copenhagen and Los Angeles, with “tightly curated, fine objects,” like handcrafted pottery and jewelry.
Story will focus on providing quality clothing, Ms. Smedberg said. “We can’t wait to serve the people that visit but our focus is on the women who live in Falmouth,” she said.
The shop will be reminiscent of a “plush living room.”
“It’s about coming in and feeling warmth,” Ms. Smedberg said. She is working with a design consultant, Holly K. Katz, to create a space that inspires everyone who walks in.
Ms. Smedberg envisions using the space for small community events in the future. The shop’s public opening is planned for late June.
Cape Cod Aesthetics and MediSpa will also lease space at 352 Main Street. The owner, Kathryn H. Dalton, is a breast surgeon affiliated with Cape Cod Hospital and Falmouth Hospital.
MediSpa is short for “medical spa.” It is a hybrid between a traditional day spa and a medical clinic. Dr. Dalton plans to offer cosmetic procedures, injectables, CoolScultping, microblading, skincare, intravenous therapy, and wellness and health coaching.
“Our mission is beauty inside and out,” she said. “There’s a need for everybody to just have somewhere where they can work on mind, body and spirit.”
She operates a smaller version of Cape Cod Aesthetics in Hyannis. The larger Falmouth location will be the headquarters. Dr. Dalton hopes to open in October.
Across the street and down the block, 291 Main Street will be undergoing changes of its own. Andy Bayler plans to transform the space into the second iteration of Bluefins Sushi and Sake Bar. The first is located in Chatham. Mr. Bayler has spent more than 30 years in the wholesale fish business and owns the Chatham Pier Fish Market.
The Falmouth location will offer sushi, hot kitchen tapas and a martini bar. Mr. Bayler loves that “Falmouth is a fish town.” Preparing the building is “going to take all summer,” he said.