Susan Hance Royer of North Falmouth died on August 30 at the age of 65.

She was born in Bryn Mawr, Pennsylvania, the daughter of the late Elizabeth Dripps Royer and R. Bradley Royer.

She attended The Shipley School in Bryn Mawr and went on to earn a bachelor of arts degree in mathematics from Ohio Wesleyan University, where she was a member of the Kappa Kappa Gamma sorority.

In 1976 she began work in marketing research at Colgate-Palmolive in New York City. In 1980, she was hired by the advertising agency Young & Rubicam, also in New York. She worked at Young & Rubicam for 14 years and left as a senior vice president and group research director. While at Young & Rubicam, she was instrumental in the development of brand personality and advertising strategy for a broad spectrum of accounts including AT&T, Hallmark and the US Postal Service.

She also held senior positions in marketing research at The Advertising Council and Sesame Workshop, the maker of Sesame Street. She was the first vice president director of research and planning at The Advertising Council and introduced research as a primary discipline, instituting tracking research and campaign evaluation. Later, as vice president and executive director of education and research at Sesame Workshop, she conducted a study that measured the attitudes of children 6 to 11 years olds pre- and post-9-11. The study led to her being interviewed on Good Morning America. She also worked for MM Strategic Insights and consulted to corporations in marketing research.

She retired in 2013.

Ms. Royer attended the Presbyterian Church of Upper Montclair, New Jersey, where served as an Elder and taught Sunday school. She was instrumental in connecting the church with Midnight Run, an organization that strives to forge a bond between the housed and the homeless. She led trips for teenagers from the church into New York City. As they distributed clothes to those in need, the children saw first hand that the people of the streets are people first and homeless second.

She married John Randolph Aubrecht, who goes by Randy, in 1984. Following her retirement, they moved to Falmouth.

In addition to her husband, she leaves her children, William Aubrecht and Sarah Aubrecht and her husband, Ace Guthrie; her grandson, Rowen Pierce Guthrie; her sisters, Mary Royer and her husband, Nelson Burdick of Ithaca, New York, and Isabel Welland of Austin, Texas; and many nieces and nephews.

A celebration of Ms. Royer’s life is planned for the spring.

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