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At this point in the war shoes were rationed to just three pairs a year.
Early fears of air attack by Germany lead to experiments in townwide blackouts on Cape. Later in the war the threat came from the sea. Illuminated communities at night provided an easy target for U-boats prowling the coast.
The need to keep the lines open for "war calls" spawned these ads urging residents to limit their telephone usage.
Sales of War Bonds appear in a sports wear ad.
With millions of men and women in uniform a brisk trade pops up locally.